The Realreal Temporary Closure (2024)

1. The RealReal will lay off 230 employees, close stores - The Current

  • Missing: temporary | Show results with:temporary

  • The resale platform has struggled with profitability.

The RealReal will lay off 230 employees, close stores - The Current

2. The RealReal CFO to step down - Retail Dive

  • Missing: temporary | Show results with:temporary

  • Still in its quest for profitability, and amid financial struggles, Robert Julian is leaving the position after two years with the company.

The RealReal CFO to step down - Retail Dive

3. Following deep cost-cutting, the RealReal outlines a path to ... - Glossy

  • Feb 28, 2023 · The RealReal has undertaken taken drastic restructuring measures in recent months – such as closing four stores and laying off hundreds of employees in ...

  • After months of cost-cutting, The RealReal is starting to inch closer to profitability. But its annual loss was still well into the nine figures, the company reported during its fourth quarter earnings call on Tuesday. After announcing layoffs and store closures, the luxury resale startup outlined the measures it's taking to stop quarterly losses.

Following deep cost-cutting, the RealReal outlines a path to ... - Glossy

4. The RealReal Announces Layoffs and Store Closures - Retail Bum

The RealReal Announces Layoffs and Store Closures - Retail Bum

5. After founder's exit, The RealReal appoints CEO to lead turnaround

  • Jan 26, 2023 · The resale platform has found a new CEO, seven months after founder Julie Wainwright left the role. The focus now is on making its business ...

  • The resale platform has found a new CEO, seven months after founder Julie Wainwright left the role. The focus now is on making its business model profitable.

After founder's exit, The RealReal appoints CEO to lead turnaround

6. Luxury Brands Can't Ignore Fashion Reseller The RealReal Anymore

  • Aug 23, 2018 · One store is located in New York City's SoHo neighborhood and another just opened on Los Angeles' Melrose Avenue close to the Nordstrom Local ...

  • Long dismissed as an upstart of little consequence by the luxury establishment, The RealReal is proving it is on to something big. Gently used luxury fashion is a real trend and The RealReal has discovered the secret sauce.

Luxury Brands Can't Ignore Fashion Reseller The RealReal Anymore

7. Can The RealReal's aggressive cost-cutting help it reach profitability?

  • Feb 22, 2023 · A rep from The RealReal said the recent layoffs and store closures are meant to help bring the company closer to profitability but declined to ...

  • Resale company The RealReal has been in a rough spot. Last July, it announced an accelerate plan to reach profitability — which it has yet to achieve in its 12 years of existence, including in the four years since going public. Last week, in a cost-cutting effort, the company announced plans to cut 230 jobs, close four stores including two flagships and reduce its office space.

Can The RealReal's aggressive cost-cutting help it reach profitability?

8. In another step toward profitability, The RealReal winds down beauty ...

  • Mar 24, 2023 · As part of its effort to focus on its consignment business, The RealReal is winding down its beauty sales, a company spokesperson confirmed ...

  • Under a new CEO, the luxury resale site has been scrutinizing various aspects of its business and slashing expenses.

In another step toward profitability, The RealReal winds down beauty ...

9. The RealReal expects 15% rise in Q1 GMV, announces job cuts and ...

  • Having already temporarily closed its stores and consignment offices and suspended in-person consignment appointments due to the pandemic, the company ...

  • The online marketplace announced its preliminary Q1 results on Tuesday, reporting an expected rise of 15% in GMV and revealing measures being implemented to deal with the effects of the ongoing Covid-19 crisis.

The RealReal expects 15% rise in Q1 GMV, announces job cuts and ...

10. The RealReal opens a permanent store in NYC - Circle Visual Inc.

  • Nov 17, 2017 · Opening in New York on Friday (November 10th), the shop will feature over 400 new pieces every day, as well as valuation services, drinks and ...

  • The RealReal opens a permanent store in NYC and Circe Visual was on point to create custom displays for their jewelry and accessories.  Check out the new store in Soho.

The RealReal opens a permanent store in NYC - Circle Visual Inc.

11. The RealReal to Lay Off, Furlough About 15% of its Workforce as ...

  • Apr 15, 2020 · Beyond closing its stores and at least one of its warehouses, The RealReal said that it is cutting 10 percent of its staff, furloughing 15 ...

  • How does a luxury resale entity – one that depends on consumers to not only purchase its wares but also to consign them in the first place – fare in light

The RealReal to Lay Off, Furlough About 15% of its Workforce as ...

12. The RealReal Logs Quarterly Losses of More Than $43 Million - Yahoo

  • Nov 9, 2020 · Like other retailers, The RealReal was forced to temporarily close physical locations in March to prevent the spread of the coronavirus. In ...

  • Company shares fell more than 10 percent in after-hours trading as a result.

The RealReal Logs Quarterly Losses of More Than $43 Million - Yahoo
The Realreal Temporary Closure (2024)

FAQs

Is The RealReal struggling? ›

While it reported a net loss of $168 million for the year on revenues of $549 million and $1.7 gross merchandise value, the loss gap narrowed from $196 million last year, so the company is finally moving in the right direction.

Does The RealReal text you? ›

We and Our service providers may use automated or manual means to deliver text messages to You if you have a U.S. phone number.

What happens if your item doesn't sell on The RealReal? ›

(iii) If an Accepted Item has not been Sold by the end of the Consignment Period, We will contact You and, at Your option and Our expense: (A) return the Accepted Item to You, in accordance with the terms of the Return Policy, or (B) re-purpose or donate the item to a charity of Our choice.

Why is RealReal down? ›

Shares of secondhand luxury marketplace The RealReal (NASDAQ: REAL) fell 21% in the morning session after the company reported second-quarter earnings results. Revenue guidance for the next quarter missed analysts' estimates, and the full-year guidance was dropped. In addition, the company continued to burn cash.

Is The RealReal making money? ›

In the fourth quarter of 2023, The RealReal delivered positive Adjusted EBITDA and positive free cash flow. These are historic milestones and firsts for the company since our IPO in 2019. Our strategic shift to re-focus on the consignment business is delivering strong progress in our results.

Who is the owner of The RealReal? ›

The RealReal was founded in 2011 by Julie Wainwright, an e-commerce entrepreneur.

Why is Chanel suing The RealReal? ›

In the filing, Chanel alleged that The RealReal sold at least seven counterfeit Chanel bags on its website, challenging The RealReal's claim that its in-house luxury experts authenticated each item as genuine Chanel products.

Does The RealReal pay you upfront? ›

When you trade your items, you will receive payment upfront (within two weeks) in the form of The RealReal site credit. When you sell your items, you will receive payment upfront (within two weeks) by direct deposit.

What percentage does The RealReal give you? ›

We handle everything from expert authentication, copy writing, and photography. Thanks to 25+ million shoppers items sell faster on The RealReal. Earn up to 85% of the sales price. That's 3 times more than other resellers.

Can I request an item back from The RealReal? ›

To return eligible items, you must request a return within 14 days of in-store purchase or original shipment date, and return the item(s) within 21 days of in-store purchase or original shipment date.

Can you ask questions on The RealReal? ›

For specific questions about your item or to make changes to your order details, please contact The RealReal via the link below or by email at customerservice@therealreal.com.

Does The RealReal guarantee authenticity? ›

The RealReal is the world's largest online marketplace for authenticated, resale luxury goods, with more than 36 million members. With a rigorous authentication process overseen by experts, The RealReal provides a safe and reliable platform for consumers to buy and sell their luxury items.

Is The RealReal in financial trouble? ›

As of its most recent financial statement The RealReal has about $189 million in cash left from the $600 million it raised. Investors' mindsets have changed. Growth is no longer the primary goal, there has to be profitability. The RealReal has to get profitable before the cash runs out.

Is everything on The RealReal authentic? ›

The RealReal makes a concerted effort to keep counterfeit luxury items off the market, removing approximately 5,000 fakes each month (a total of 250,000 since 2011).

Is The RealReal ethical? ›

Collaborations with respected brands demonstrate a dedication to minimizing waste and embracing circular fashion principles. Partnerships with Sustainable Brands: The RealReal has forged partnerships with renowned designers known for their commitment to ethical and sustainable practices.

What are the analyst ratings for RealReal? ›

Analyst Ratings RealReal Inc.
3 Months AgoCurrent
Hold66
Underweight00
Sell00
ConsensusHoldHold
2 more rows

Should I invest in The RealReal? ›

RealReal has a consensus rating of Moderate Buy which is based on 2 buy ratings, 3 hold ratings and 0 sell ratings. The average price target for RealReal is $3.73. This is based on 5 Wall Streets Analysts 12-month price targets, issued in the past 3 months.

How much percentage does RealReal take? ›

Commission Structure Breakdown
Selling PriceCommission Rate
$0 – $14940%
$150 – $19950%
$200 – $29960%
$300+70%
Jun 13, 2024

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